At the beginning of June, the Global Power Brand Summit was held in London, where the Center for International Competitiveness & Research (Europe) was introduced by ZSEM Professor and Associate Dean, Zlatko Mateša, PhD, in Power brands Hall of Fame. This honor was given due to his contribution to the Republic of Croatia and the world of sports because he created a true sports spirit which he instilled by providing skills and opportunities to young Croatian athletes which allow them to rise above socio-economic and socio-cultural frameworks. Mateša created a platform for a balanced integration through sport, the CICR explains.
