The Zagreb School of Economics and Management is organizing an MBA Open Day with a Masterclass by professor Dr. Robert Ciuchita on the topic “Innovate or Die: Marketing, innovation and the Digital Divide.” Participating in the class will gain experience studying in the ZSEM MBA program.
In addition to participating in the lecture, participants will meet ZSEM lecturers and students. At the presentation of the MBA program that will follow the Masterclass, the participants will meet the dean, dr. Mato Njavro, Vice Dean of the Graduate MBA Program, Maja Martinović, MBA concentrations program directors, as well as the administrative staff who will present study opportunities at ZSEM.
The MBA Open Day will be held on Thursday, June 30, starting at 7.30 pm on the new Zagreb School of Economics and Management campus.
In addition to giving MBA Open Day participants an accurate impression of studying, it will enable them to network and exchange information and experiences with MBA students, the ZSEM Management, lecturers, and administrative staff.
After the Masterclass and presentation of the MBA program, the gathering will continue with refreshments on the terrace of the Linea bar on the Zagreb School of Economics and Management campus.
Robert Ciuchita is an Assistant Professor at CERS, Centre for Relationship Marketing and Service Management, at the Department of Marketing at Hanken School of Economics in Helsinki, Finland. His research and teaching interests lie in the areas of digital marketing, service innovation, and customer experience management. His work has appeared in Journal of Service Research, Journal of Interactive Marketing, Journal of Business Research, Journal of Service Management and Journal of the Association for Consumer Research.
