ZSEM’s Associate Dean, Maja Martinović, PhD was invited by Vojislav Kranželić – principal at the School of Economics and Administration in Bjelovar – to hold a lecture on the topic “Ethics in Marketing” at the 26th Open Instruction Days. The Open Instruction Days is a 3-day event that includes a series of lectures and workshops held by experts from the fields of science, culture and economy. We are honored that our Associate Dean was one of the 21 lecturers at this praiseworthy project.